1. Introduction

This website is operated by Serious Sheds. We are committed to responsible data handling and transparency regarding how we collect and use your information. This policy outlines our practices for visitors based in the United States.

2. Information We Collect

We collect several categories of personal data to provide and improve our services:

  • Identifiers: First and last names, personal and business email addresses, physical addresses, and phone numbers.
  • Demographic Details: Information such as age, gender, and income range.
  • Professional Information: Job titles, departments, LinkedIn URLs, and company-specific information (name, industry, domain).
  • Metadata: Anonymized browser session data gathered via a tracking pixel.

3. How We Collect Data: Identity Resolution

We utilize an advanced visitor identification service. A tracking pixel (a small piece of code) is installed on our website to gather metadata about your browser session. This data is matched against an identity graph and enriched with information from first-party data cooperatives. This process allows us to resolve anonymous website visits into identifiable profiles to better engage with our visitors.

4. Purpose of Collection and Data Usage

The data we collect is used for the following purposes:

  • Marketing: Sending personalized communications and serving targeted advertisements.
  • Service Optimization: Analyzing website traffic and personalizing content to improve user experience.
  • Account Management: Facilitating account creation and service delivery.

5. Data Sharing and Retention

  • Sharing: We may share personal data with affiliated service providers and third-party advertisers.
  • Retention: For non-customers, data is retained for 24 months. For active customers, data is retained until services are terminated.

6. Infrastructure and Security

Our application and data are hosted within the Microsoft Azure cloud platform. We maintain rigorous security measures, including:

  • Encryption of data both in transit and at rest.
  • Utilization of certified data centers (SSAE16, ISO 27001, and SOC II).
  • Regular vulnerability scanning and third-party penetration tests.

7. Your Rights and Choices

We provide tools for you to manage your privacy. Our cookie management system utilizes geofencing to serve appropriate notices based on your location:

  • U.S. Visitors (Excluding California/Colorado): By accessing our site, you agree to our use of cookies for personalization and analytics.
  • California and Colorado Visitors: You will be presented with an explicit opt-in/opt-out notice to manage your consent for data collection and sharing.
  • Global Privacy Control (GPC): Our system is configured to recognize and honor GPC browser signals as a valid opt-out request.